There are still many thoughts in my head regarding
podcampohio but one of the more compelling sessions I attended was "Internal Corporate Podcasts" by
Robin Maiden. Robin is a pilot with Delta and involved in many different podcasts...but his session focused on bringing the power of the podcast as a communication medium to corporate america.
The session really spoke to me since my "real job" has me doing strategic and operational consulting 90% of the time...most of the clients I work with are moving towards a workforce that is spread across the country and employing technology to get their job done. The challenge these organizations start to face, as Robin articulated, is that since their work focuses them everywhere but "the company" we need to work effectively to keep the right amount of communication (and thus relationship) "inward" towards the company. This obviously offers support at the ground level needs of training, operational updates, etc. but it can also be extended into brand loyalty, strategic growth, and relationship building within an organization.
Robin's comments continue to churn in my brain as I think on how to mobilize this as a value add for some of my clients - one client in particular is considering iPhones for employees...I am embarrassed to say that it never even entered my mind to not only pre-load these phones with "data" (contacts/ dates etc) but also with audio content...my clients are usually tech saavy and this is a no brainer...(and is serves as a soft intro into new media as well!)
PodcampOhio content from ALL the sessions is to be
posted shortly, but in the mean time some points from Robin's talk:
- sell your concept to corporate leadership in business terms (not just technical) like ROI, opportunity cost, opportunity as a management tool
- Find a mentor for the project in company leadership
- involve everyone - we all know too well the bureaucracy that lives in corporate america
- manage expectations with management and interviewees
- for production, have a white board to help guide the conversation
- "mess up" intentionally at the beginning to put the interviewee at ease
- call your time together a "conversation" not an "interview"
- allow for reviews by everyone (and request that comments come with a time marker for any changes)
- Casts can be public and private based on content
- use inexpensive EASY to use MP3 players to help spread the word and distribute content
- track your results and present them back to management
- build your system so that its not dependent on YOU - let this be a tool that can become part of corporate communication and managed by others.
At the end of our discussion, we really focused on the fact that we know we are all early adopters, and the concept of podcast as corporate communication tool isn't a standard. But doesn't that make this the time to get involved? We hear every day that the iPod is becoming ubiquitous, so let's put them to use in different ways! for Consider the impact on your customer - be it employee, client, or management...this is leading edge technology so you get the "cool factor" along with the true business value. As Robin said, we'll start to see more and more people thinking about this....and then, what do i get from Chris Brogan today?
THIS. Love it! Remember when it was "cool" to have your business card as a CD or DVD? I like to see this becoming the next big thing...